In January, beauty bloggers around the country responded to Sunsilk’s question ‘What is the craziest experiment you’ve tried to get straight hair?’. The responses were indeed crazy, wacky and lots of fun! Sunsilk responded personally to every blogger, reassuring them that they need not experiment with their hair anymore and offered them a solution to get straight hair every day – thus, was launched Sunsilk Perfect Straight shampoo and conditioner!
Every blogger received a sample of Sunsilk Perfect Straight and got an opportunity to try and test the product for themselves. To create some more buzz, Sunsilk asked bloggers to write about their product experience, thus getting credible reviews from real girls and lots of feedback about the brand’s latest product.
With an exciting grand prize (an iPad) and 15 Kindles, the entries were super creative. From picture stories, to stop motion videos to hilarious real life accounts, bloggers testified to Sunsilk Perfect Straight being the perfect solution to straight hair days.
Pooja, who blogs at My Lips Don't Lie, has been chosen as the GRAND PRIZE WINNER, for her witty account of how she is wary about losing hair with straightening irons.
Shruthi Chaturvedhi’s entry ‘Lock Kar Diya Jaye’ was a creative spin on the Sunsilk brand communication ‘Lock Karo, Rock Karo’ on her blog Chaai, Paani, Biskut etc
Bushra too says ‘I locked, I rocked’ in her blog Stillettomaniac and who can’t agree that straight hair rocks!
Modonika gave rated the product 4/5 at Modonika
Pooja Kopargaonkar who says she had frizzy hair, says Sunsilk really helped control the frizz in her blog Born with Heels.
Ganga Bharani’s stop motion video was impressive and we think the amount of effort she put in is truly commendable – a real Sunsilk girl, this one! Do check out her video at Scribbled by GB.
So….if you have not yet tried Sunsilk Perfect Straight, what are you waiting for? Go ahead….LOCK KARO, ROCK KARO!